Matcha mania is sweeping the US at the moment. Bon Appetit has recipes for everything from matcha donuts to matcha smoothies and spa day masks! Starbucks has “shaken, not stirred” 007 sexy iced green tea and sensuous matcha lattes. It makes me giggle to see this matcha storm brewing in America.
In Japan, matcha mania is also alive and well. (And has been around for as long as I can remember.) Myriads of yummy cakes, ice creams feature matcha. Treats from the USA including Kit Kats and Oreos also do exquisite tangos with matcha.
However, unlike the en vogue matcha fad in the US, in Japan there is a sedate side of matcha. The Japanese tea ceremony is a sacred and ancient ritual.